Privacy Policy

This constitutes the Privacy Policy of Mainsheet (referred to as "Mainsheet," "we," "us," or "our"), as it pertains to this Web site.

Purpose and Scope of This Policy

This privacy policy is intended to provide you, as a viewer of our Web site, an understanding of the types of information we may collect, store, and use through this Web site.

Information We Collect

1. Personal Information You Provide Voluntarily (PI)

You may disclose certain Personal Information (PI) to our firm through this Web site, such as when you use a contact form, subscribe to a newsletter, or request a consultation. This information may include:

  • Your name
  • Company/Organization Name
  • Business or physical address
  • E-mail address
  • Telephone number
  • Professional title
  • Other similar contact or business information

You are never required to provide any such Personal Information to our firm through this Web site.

2. Information Collected Automatically (Technical and Usage Data)

Our firm automatically collects certain non-personal and technical data when you visit our website. This data is used for analytics and to improve the site. This information may include:

  • Technical Data: Internet Protocol (IP) address, browser type, device type (desktop/mobile), operating system, and geographic location derived from your IP address.
  • Usage Data: Aggregate data or statistical Web site use data, including the pages you view, the time spent on pages, referral sources, and clickstream data.

3. Cookies and Tracking Technologies

Our firm uses “cookies” (small text files stored on your device) and similar tracking technologies (like pixels) on this Web site to provide a more convenient and efficient experience, and for analytics.

  • Functionality Cookies: Used to remember user preferences. These cookies do not collect any personally identifiable information.
  • Analytics Cookies: We use third-party services, such as Google Analytics, to process the Technical and Usage Data defined above to understand how our site is being used.

How We Use and Share Information

Use of Information

We use the information we collect for the following business purposes:

  • To respond to your inquiries and provide customer service or consultation services.
  • To send you electronic updates, white papers, or other communications, only if you have opted in.
  • To monitor and analyze Web site usage to better design and focus our Web site and content.
  • To prevent fraudulent or malicious activity and maintain the security of our services.

Sharing of Information

Our firm does not sell or distribute Personal Information you provide to our firm through this Web site. We will not share your Personal Information except as required by law or as necessary for the business operations described below:

  • Service Providers: We share data with third-party vendors and service providers (e.g., email service providers, website hosts, analytics providers) who perform functions on our behalf and are legally bound to protect your data and only use it for our specified purposes.
  • Legal Compliance: We may disclose information if required to do so by law (e.g., subpoena, court order) or in the good faith belief that such action is necessary to comply with legal process, protect our rights or property, or ensure the safety of our users.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your Personal Information may be transferred to the acquiring entity.

Data Security and Retention

Security Measures

Our firm maintains reasonable and appropriate security measures (physical, electronic, and procedural safeguards) to protect against unauthorized access, loss, or misuse of your personal information.

Data Retention

We retain Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements.

Your Rights and Choices

Depending on your location (e.g., if you are in the EU/UK under GDPR, or California under CCPA/CPRA), you may have specific rights regarding your Personal Information. These rights include, but are not limited to, the right to:

  • Access: Request confirmation of what Personal Information we hold about you and request a copy of that information.
  • Correction/Rectification: Request correction of inaccurate or incomplete Personal Information we hold about you.
  • Deletion (or "Right to be Forgotten"): Request the deletion of your Personal Information, subject to certain exceptions (e.g., completing transactions, legal obligations).
  • Opt-Out of Communications: If you receive electronic communications from our firm, you may opt-out at any time by following the "unsubscribe" instructions in each communication.

Contacting Us Regarding Your Rights

If you wish to exercise any of your privacy rights, or if you have questions or concerns about this policy, please contact us at the details below. We will respond to your request within the legally required timeframe.

Policy Updates

This privacy policy may change from time to time without explicit notice to respond to legal issues affecting the industry or changes in our data practices. The revised privacy policy will be posted on our Web site, and the Effective Date will be updated.

Effective Date: October 10, 2025